When someone tries to defeat Boston and the whole...
99problemsbutapitchaintone: Bostonians are just like.. #UnitedWeStand #PrayForBoston
The Perks of Living at Home - #13
A travel mug of Ghiradelli hot chocolate for the morning commute.
The Perks of Living at Home - #22
Having roommates who will drop everything and bail you out when you need them most. (As evidenced most recently by locking keys in my car at the gas station before a 2 hour ride to a client meeting and Big Rick saving the day with a spare key in record time.)
An oldie but a goodie on the importance of social... →
Think about how much social media has changed since 2010. ….A lot. But one thing remains the same, if you manage a brand’s social channels, monitoring the conversation outside of @mentions and @replies is just as important as conversing directly with consumers. Listening to what is being said can shed light on the market as a whole and have implications on the future of your brand.
The Perks of Living at Home - #43
Getting into a warm car every morning, even when it’s below zero outside.
life on the zoo
I started this blog as my culminating project for my liberal studies major at Bentley University during my senior year. I graduated. And as I’ve updated on my career and random life tidbits and personal opinions, it’s on my Bentley-issued laptop. In my parents’ house. In my childhood bedroom. That wonderful, and I really non-sarcastically mean wonderful, Bentley education has...
Muck Rack: 2013 New Year’s resolutions for PR pros →
muckrack: Guest post by Jon Gelberg Be honest with yourself. Take a long and hard look at your public relations efforts during 2012. Have you gotten remarkable (and measurable) results for your organization/clients? Have you grown as a professional? Have you kept up with all of the latest trends and…
“Business as usual” is difficult in the wake of tragedy. Like this past Friday, 12/14 and the Sandy Hook Elementary Massacre. First learning about it on Twitter around 10am, the school shooting had only injured one person - and then silence. When the news started pouring in, assumptions were made, but one thing was for sure: this was an act of evil. I spent the afternoon texting my...
Today was my first “official” new business pitch. I treated it like a job interview, like one of my many real-client presentations in college. The only difference is that this one is for keeps, and the ramp up process doesn’t follow a semester’s worth curriculum. But that’s not what this post is about. It’s about the new business process - from generating the...
Instagram Blog: Announcing Instagram Profiles on... →
instagram: You’ve asked for Instagram on the web and we’ve listened. Over the next few days, we’ll be rolling out Instagram profiles on the web! Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share…
When you feel like you are pitching into a black...
underrated is what good a simple response would be sometimes … :) 99problemsbutapitchaintone:
My love for Warby Parker knows no bounds
Warby Parker has been on my radar for awhile, and I finally convinced myself I needed new glasses in August. It didn’t take much personal persuasion, though — from cost to customer service, Warby was impeccable. For $0 and 0 commitment, I picked my Try 5 trial glasses and they were shipped overnight. After virtually trying on tons of glasses and filling and emptying my shopping cart...
Your Weekly Case of the Mondays..
I’m not the only person with mixed emotions surrounding Bentley’s new branding. In fact, with so much backlash over the weekend, my alma mater is hosting a Twitter chat this afternoon with CMO David Perry and other marketing team members. Will they be able to answer questions regarding the juvenile feel and the compromise it brings to Bentley’s education? I will definitely be...
Bentley’s new “brand” feels so forced and contradictory to its classic roots. I am all for changing and adapting to the times and technology, but this does not embrace the University’s rich history like it claims to. It looks juvenile. What I do like? Prepared. And I will fully admit that Bentley prepared me for where I am today, and where I am going in the future with...
When Twitter goes down..
It's Time Brands Start Acting More Like People →
tips for entry-level and senior PR pros alike -... →
it's Brittany, pitch.
I’ve heard of writing samples and assignments as part of the interview process, but I’ve never had to actually do one on the spot. On my last job interview, I did. After an hour and a half of meeting 1:1 with my future co-workers, my assignment was to write a pitch. About anything. And that was it. So, I sat in the empty conference room for a couple of seconds deciding what to write...
High Fashion Becomes Social
High fashion brands - I’m talkingreallyhigh fashion - are for the elite. They are aspirational names that people like me would love to have sitting on a pedestal in a massive walk in closet (obviously never used, just looked at). And it’s just that - a dream. While this Brittany will likely never have a Berkin - I can still fascinate about it. And while it may never be in my hands,...
How Brands Can Effectively Connect with Female... →
female bloggers receive dozens of requests each year to work with brands - but about 2/3 reject about half of these offers. the key to making an effective connection with these bloggers, and therefore their readership, is to truly understandthe blogger and ensure relevancy for both parties before pitching!
the month of may
A lot has happened since my last post on May 7th. I turned 22, I went to the Bahamas with 570 of my closest Bentley friends, and I graduated. Needless to say, May was an exciting month full of celebrations. But that all came to a crashing halt on the 22nd. That’s the morning that I learned that my full-time post-graduate job, which I worked so hard to secure, had fallen through. Onwards...
Having just completed a comparative analysis on the Silicon Valley Innovation Index and the Massachusetts Innovation Index, I find this super interesting.. PayPal founder and early investor of Facebook, Peter Thiel, creates a utopia for startups “free” of government regulation because it’s in open water!
Mmofra Trom Bead Project: MTBP Summer 2012... →
@bentleyu - virtual internship perfect for undergrads looking to gain tons of experience or grads looking to gain some experience while rounding up the job search. mmofratrombeadproject: Internship Expectations Due Friday May 4! The Mmofra Trom Bead Project is looking for summer interns for a 10 week summer internship program. This will be a virtual internship and therefore communication will...
howdoiputthisgently: HIGH SCHOOL: COLLEGE:
A Message for 2012 College Grads →
I wonder if Larry Lucchino took notes for his commencement speech for Bentley on May 19th?
just finished up 2 interviews for my “Principles of Media Production” final project. our assignment is to film and edit a mini-documentary on a ‘controversial’ topic. myself and my partner, Joe (@joeggles), chose to explore the topic of students’ social media use and the digital trail they have left - and are leaving - behind them. today we interviewed our...
Here’s a presentation I gave in my Marketing Strategy class - a look at social media measurement and ROI. The issue? Quantity versus Quality. Right now, brands are measuring reach and frequency in terms of numbers of fans, followers, and likes as opposed to the quality of engagement. Quantity is easy to measure - simply because it’s available. Marketers get flawed impressions of...
Brand is reputation. PR is how you go about spreading that reputation– Joy Donnell (@doitinpublic)
"Tap Into Gen Y" - FutureM 2011 College Consumer...
Over the summer of 2011 I worked with a group of students to create and host a college series of events for Boston’s FutureM summit in September. My idea to create an event geared towards professionals but featuring the minds of millennials came to fruition in “Tap Into Gen Y” - a panel series shedding light on the consumer behavior of college-aged students. The Ad Club of...
social media is just another channel for putting the PR message out there...– Mel Nazar, 85Broads Bentley “Careers in Public Relations/Social Media” Panel
Cole Haan's Spring 2012 "Subway Stories"
New York City is our home, and at this city’s heart—beneath the pavement—are 800 miles of tangled subway track. The subway is chaotic, colorful and constantly moving forward. For Spring 2012, we celebrate the rich complexity and momentum of life in New York through the lens of the subway system, and the 5 millions people that ride the trains everyday. - Cole Haan Facebook Cole Haan took...
consumers at the reigns
Social media has completely reshaped the way that brands interact with consumers and how consumers interact with one another. While insights and loyalty are valuable to brands, how much connectivity is too much? Consumers are expecting a lot out of the brands that they “like” and follow - in 2011 57% of users said that they “like” a brand for coupons and discounts...