overrated.

When someone tries to defeat Boston and the whole country stands united..

Tue, 16 Apr 2013 17:11:08 -0400

99problemsbutapitchaintone:

Bostonians are just like..

#UnitedWeStand

#PrayForBoston

The Perks of Living at Home - #13

Thu, 28 Mar 2013 06:55:00 -0400

A travel mug of Ghiradelli hot chocolate for the morning commute.

this is appreciated. & hysterical. fastcompany: Correcting...

Wed, 27 Mar 2013 09:07:53 -0400

this is appreciated. & hysterical.

fastcompany:

Correcting The Grammar Of Graffiti

A brilliant ad campaign for a London tutoring company takes to the streets to show people the correct way to write mean things about other people’s mothers on walls

Find out more here.

so wrong, but so right.

Mon, 18 Mar 2013 20:48:25 -0400

so wrong, but so right.

The Perks of Living at Home - #22

Wed, 13 Mar 2013 22:00:00 -0400

Having roommates who will drop everything and bail you out when you need them most. (As evidenced most recently by locking keys in my car at the gas station before a 2 hour ride to a client meeting and Big Rick saving the day with a spare key in record time.)

An oldie but a goodie on the importance of social media monitoring

Fri, 08 Mar 2013 13:15:05 -0500

An oldie but a goodie on the importance of social media monitoring:

Think about how much social media has changed since 2010. ….A lot. But one thing remains the same, if you manage a brand’s social channels, monitoring the conversation outside of @mentions and @replies is just as important as conversing directly with consumers. Listening to what is being said can shed light on the market as a whole and have implications on the future of your brand.

The Perks of Living at Home - #43

Fri, 08 Feb 2013 15:14:16 -0500

Getting into a warm car every morning, even when it’s below zero outside.

nevver: Unplugged

Wed, 09 Jan 2013 09:01:24 -0500

nevver:

Unplugged

life on the zoo

Wed, 02 Jan 2013 00:00:00 -0500

I started this blog as my culminating project for my liberal studies major at Bentley University during my senior year. I graduated.

And as I’ve updated on my career and random life tidbits and personal opinions, it’s on my Bentley-issued laptop. In my parents’ house. In my childhood bedroom.

That wonderful, and I really non-sarcastically mean wonderful, Bentley education has unfortunately left me with a boatload of student debt and unable to move out any time soon. Like, I can’t even really consider it. Bi-weekly paychecks, where one paycheck (in full, plus a little more) goes directly to my loans, doesn’t leave much rent money - or even much to save. Sure, the money I’m spending on gas commuting ~70 miles/day (+ $3 in tolls) adds up to a lot, but it’s better than rent in the city that half my friends are paying!

This post isn’t supposed to make you feel bad for me (of course, if you do, I’ll gladly take donations of any size) - it’s to fully admit and embrace that I love living at home. And I’m going to sprinkle some of the comical highs and lows of living with my parents, my grandmother, two psycho dogs and 3 cats on this blog (whenever I do remember to update).

Moving into the city after college is #overrated.

Muck Rack: 2013 New Year’s resolutions for PR pros

Mon, 17 Dec 2012 10:12:43 -0500

Muck Rack: 2013 New Year’s resolutions for PR pros:

muckrack:

Guest post by Jon Gelberg

Be honest with yourself.

Take a long and hard look at your public relations efforts during 2012. Have you gotten remarkable (and measurable) results for your organization/clients? Have you grown as a professional? Have you kept up with all of the latest trends and…

“Business as usual” is difficult in the wake of tragedy. Like this past Friday, 12/14...

Sun, 16 Dec 2012 19:21:00 -0500

“Business as usual” is difficult in the wake of tragedy. Like this past Friday, 12/14 and the Sandy Hook Elementary Massacre.

First learning about it on Twitter around 10am, the school shooting had only injured one person - and then silence. When the news started pouring in, assumptions were made, but one thing was for sure: this was an act of evil.

I spent the afternoon texting my family… sending my love… and trying to keep a level head. But with constant updates it was hard not to read the headlines. And these incredible headlines filled my Twitter feed with new news. What bothered me most was that inbetween intense headlines and reactions from media outlets and individuals were typical Friday afternoon posts from companies and brands - “TGIF!”

In a tragedy like this - while I hope and pray would never and could never happen again - brands need to turn off their auto-posts and return to being human. A little compassion is underrated.

Can’t and won’t stop thinking about the people of Newtown, Connecticut. xo

R.I.P. RFP

Tue, 20 Nov 2012 20:40:52 -0500

Today was my first “official” new business pitch. I treated it like a job interview, like one of my many real-client presentations in college. The only difference is that this one is for keeps, and the ramp up process doesn’t follow a semester’s worth curriculum.

But that’s not what this post is about. It’s about the new business process - from generating the lead to drafting a response to the RFP to proposing the plan. The RFP is typically pretty traditional, but what got a lot of buzz this week on the Twitterverse was one brand’s atypical request.

Aloft Hotels, a brand out of Starwood Hotels, made public their search for a public relations firm through an RFTweet. With a microsite and hashtag dedicated to the cause, Aloft Hotels seeks a PR agency that will stand out from the crowd and win them over in 140 characters.

The whole platform really drives home the combination of traditional and social media, and emphasizes the importance of clear and concise messaging. Attention spans are getting smaller with the growth of clutter and distraction; if an agency can voice its chops in a succinct way - enough to sell itself - it is assumed that it will also be able to sell the brand.

The agency and PR pro participation in this unique review process is exciting to watch and be a part of. It’s hard to filter through and find some authentic, not forced tweets from agencies, but it’s fun nonetheless.

Brands taking power of the review process and casting a huge net in an effort to find the best fish: underrated. Agencies breaking through the fluff: also underrated.

Instagram Blog: Announcing Instagram Profiles on the Web!

Mon, 05 Nov 2012 14:15:36 -0500

Instagram Blog: Announcing Instagram Profiles on the Web!:

instagram:

You’ve asked for Instagram on the web and we’ve listened. Over the next few days, we’ll be rolling out Instagram profiles on the web!

Your web profile features a selection of your recently shared photographs just above your profile photo and bio, giving others a snapshot of the photos you share…

prweek: Disney has acquired Lucasfilm for $4.05 billion in a...

Wed, 31 Oct 2012 19:22:16 -0400

prweek:

Disney has acquired Lucasfilm for $4.05 billion in a deal that would give Disney control of the “Star Wars” franchise. Disney also announced plans for a seventh Star Wars film to be released in 2015.

For the first time in a long time, the weatherman’s hype...

Mon, 29 Oct 2012 16:27:12 -0400

For the first time in a long time, the weatherman’s hype isn’t overrated.

Photo

Fri, 19 Oct 2012 08:45:50 -0400

Photo

Tue, 16 Oct 2012 10:41:05 -0400

mixing your brand’s handle with your personal handle?...

Thu, 04 Oct 2012 16:03:21 -0400

mixing your brand’s handle with your personal handle? underratedly dangerous.

prweek:

Appliance brand KitchenAid has apologized for a tweet sent out on the company’s official Twitter account during last night’s presidential debate. The tweet read: “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president.’” The tweet was in response to a reference President Obama made about his grandmother’s passing. Company officials said an employee mistakenly sent out the tweet on the corporate account, rather than a personal one.

KitchenAid’s senior director of marketing Cynthia Soledad released a statement to several media outlets saying, “During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won’t be tweeting for us anymore. I am deeply sorry to President Obama, his family, and the Twitter community for this careless error.”

(via Huffington Post)

When you feel like you are pitching into a black hole..

Tue, 02 Oct 2012 20:52:50 -0400

underrated is what good a simple response would be sometimes … :)

99problemsbutapitchaintone:

My love for Warby Parker knows no bounds

Fri, 28 Sep 2012 21:27:57 -0400

Warby Parker has been on my radar for awhile, and I finally convinced myself I needed new glasses in August.

It didn’t take much personal persuasion, though — from cost to customer service, Warby was impeccable.

For $0 and 0 commitment, I picked my Try 5 trial glasses and they were shipped overnight. After virtually trying on tons of glasses and filling and emptying my shopping cart for weeks, I committed to my 5 and fell in love with a few pairs when I had them in person. After shipping the trial pairs back to Warby, I rustled up my prescription and placed my order.

One thing not on my prescription was my P.D. — pupillary distance. And apparently this is a very common problem, but Warby had a solution. An online measurement widget was effortless and accurate.

Warby’s social customer service is killer. Aside from standard product promotion, its Facebook and Twitter pages are dedicated to assisting typical e-commerce issues and goes above and beyond in giving personalized feedback and advice. Warby also provides video feedback and hosts a dialog on YouTube.

I’m so infatuated with Warby I can hardly put my thoughts into words! I feel like a 6th grader with a crush. The brand is so ahead of the game and in tune with its consumers. Warby’s commitment is unparalleled and underrated.

These are my new specs: