World’s First Pinterest Campaign
In the first few months of 2012, it was obvious just how big Pinterest was getting. Marketers scrambled to understand the workings of the platform and anticipated heavy brand involvement.
The first brand to dive into the platform and connect with consumers was Kotex in March. It was a race to the start in this case, but Kotex knew it was onto something - even dubbing itself “The World’s First Pinterest Campaign”.
As part of their “Women’s Inspiration Day by Kotex” campaign, the brand created individual inspiration packages for 50 women.
The following YouTube video gives great insight to the campaign as a whole and what it amassed to in terms of impressions
Other brands utilizing the Pinterest platform as of late include Nine West and RueLaLa, both encouraging users to pin to the brands’ boards to win prizes.